Sense of Sound: The Grind (music video)

Iteration #1:
Initially, we were thinking of things and processes that our mundane in our life which would help that bring about the mechanical monotony of our soundtrack. According to us, our mash up seemed to resemble tons of machines being used and constantly working at the same time. So, machines used in factories inspired our first idea, our video would comment on mass production vs nature. It would show the journey of a shoe being manufactured in a factory, followed by being walked around in and then finally end with it disintegrating into nature.

Feedback:
The feedback we got on our first idea was that in our first look of the video, the making of the shoe was not coming across too strongly. We were also facing difficulties in execution (we were lacking footage due to locating factories, permissions and other things) so, we were asked to think of another concept that would be more practical in terms of execution and would also connect with our soundtrack.

Iteration #2:
So, we started to think of other mechanical processes and well what are humans if not machines? We thought of reflecting on our college lives with a comic twist – “The life of a design student” (sigh). We thought that our life mimics the monotony of the soundtrack and so we chose this concept for our music video.

When we sit down to work, we are easily distracted and after hours of procrastination we either end up with work or … well sometimes things don’t really turn out the way we plan them – well that’s our life!

Storyboard:

The Grind - Storyboard

Final:

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